Tuesday, October 1, 2013

Facebook's Offsite Pixel


Curatoria
Green Goo is given with a text and a twist, 
Targeting helps it to get a fine rest. 
Curites come in and embrace it with love, 
Back to consuma they go with their goo. 
 They give it to you and walk away happy, 
Green goo sent to you in a green gooey basket. 
The basket unique so you know where it's from, 
Proof that the planets bring gooey returns. 

Facebook Return On Investment Tool: Offsite Pixel

In Facebook's Power Editor, marketers can create conversion pixels to track how much money is being made from Facebook users.

Here's how it works:

1. You run a Facebook Ad. For a number of reasons, you customize the Ad to meet your liking. Images, text, custom targeting.

2. Facebook creates a conversion pixel for the Ad. You assign a value to the pixel, say $10.

3. You place the conversion pixel (a little bit of code) in the <head> tags of the order confirmation page.

4. When a user clicks through the Facebook Ad, purchases something, and lands on the confirmation page with the bit of code in the <head> tags, Facebook adds $10 to the Ads Campaign return.


More Help:
John Loomer
Social Media Examiner
John Loomer Tutorial Video

Why it's important:
http://allfacebook.com/return-on-investment-in-facebook-eludes-cmos_b32241

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