Pinterest Rich Pins

Monetizing an Intimate Community, While Keeping it Intimate: Pinterest Rich Pins

1 board with Rich Pins, 5 with rich content. 

Curatoria

The Green goo was coming, 

There was nothing they could do, 

Curites had to deal and the deal was coming soon. 

"Please, Duck, keep our planets happy, 

I don't want that green gooey shit being stinky."

The Duck listened, "Your wish is my command, 

You'll barely even notice this green helping hand. 

If you do want it, 

The product they stew, 

This green that I add will bring wants to fruition. 

To Consuma you'll go, 

With questions I'm sure, 

On Consuma you'll choose if it's the right choice for you."

Pinterest Rich Pins are possibly the most non-discrete, beautiful way to sell Social users on pricing. Complimentary Google Image Search for 40 million examples.  Rich Pins are relatively new, and can be tricky to setup if not technical.

I have a client running a passion-based business that's worried her marketing on Pinterest will annoy the community. "I love Pinterest, and I don't like being marketed to on there. Facebook it's ok, because people don't really care about it anymore." We talked, and she was ok adding the Rich Pins. They aren't too flashy and are only shown on 1 of her 6 boards.

Pinterest allows you to add the Pins 2 ways. 1) through oEmbed 2) through Semantic Markup. For the non-technical person, Semantic Markup is your choice, as it involves copying, pasting and a few extra clicks.

As with everything on Pinterest, setup is very simple.

What's not to simple is understanding the environment. Is it alienating my followers?

Here's my logic, and the e-commerce client with a passion for her community agreed.

We're not pushing prices down their throats. They clicked on a board we clearly defined as products. Once there, they continued to inquire about a product we sell by clicking on a picture of it. If they were satisfied with the large, pretty image, they could click out and continue to sift. However, we understand you have some interest in this product. After all, you inquired about it by clicking. No rush, but if you're interested this is the price and product information. You can get it just here on our site. It's just a soft whisper, a helping hand.

It's nice to humanize, but you are a business. People don't expect you to be human. You're there for a reason. Keep the wheel turning and make your time on the networks worth it for the service or product you need to sell to continue doing what you love to do.