From Popular to Pathetic to Popular Again

 Curatoria

Some of you are present on the planets of many, 

Others only invited to the planets of few, 

Not much awareness if there's none of Consuma.

To get where you want, 

The reach of a giant, 

Knock on some doors, 

Do not fear the knocking.

Girls do it.
Women do it.
Boys do it.
Men do it.

People want to be followed by more people than they follow. How many people happen to have 1 or 2 more in their followers than following?

Brands do it. They want to be popular too.

But, what if you're not popular? Should you look popular anyway? Do people pay for popular?

To build communities you first need to build awareness. To build awareness you to get in front of your customers. We were having trouble building a customer base from Pinterest. The owner of the business wanted to be popular. Fair enough.

"Let's follow only people that have created boards similar to the product you offer."

"You're not marketing, you've just followed a bunch of people. I'm having a hard time understanding what you're doing."

"I need access to the people first, the people passionate about the solution your products bring. To build a Pinterest page worth visiting we need to bring in the people that think it's worth contributing to."

Short term, this means not being popular.

Long term, it means your brand has a chance to become a beacon of the passion shared among many.

People see the beacon, the one your brand stands for, and come to it. As more come, the beacon gets brighter. As the beacon gets brighter, you become more popular.

Don't be afraid to sacrifice personal popularity in the name of community building.

People are out there spending time and effort curating boards and pages to solutions and results your products bring. They will not be mad if you let them know about how your products can help through beautiful pictures.

If you build it, they might come.

If they come, you better be gooey.