Local Business Collaboration: Water Ice Meets Bread

Black Lab (left) featured with Fusco's (right) 

Fusco's Italian Ice is a family owned water ice shop in the heart of my city. Worth all 5 stars. 

Black Lab Breads is a family owned bakery just up the street from my house. Bread is tough on my stomach. Worth all the stomach aches.

The families know each other well. They're both staples of the community. They respect each other, not for their business acumen, but for their quality. People work at Fusco's. People work at Black Lab Breads. These people have taste buds. Their taste buds tell them the water ice is fresh and the bread is delicious. No outside reviews needed for this issue. 

So how have the used this tasty knowledge to their advantage? They show each other love. They show the community love. And the community can't help but show love for 2 icons rubbing shoulders. There may be some shoppers of Fusco's who have never had Black Lab Breads. How do you think they'll receive it when they see 10 people commenting on the quality - on a different businesses' page! 

In return Black Lab could have included Fusco's in an e-mail blast, they may not have responded at all. The point is Fusco's showed respect for a community staple, and the community supported the message. 

Take this example here and amplify it with an organized campaign on Social Local. Share customers locally. Rub shoulders with community staples.