Facebook Custom Audience: Campaign the Social Way

Follow up to Where Did I Put Those E-mails? .... 

Facebook’s Custom Audience tool let’s you upload an e-mail list and see which Facebook accounts are associated with those e-mails. In other words, if you’d ever like to start a paid campaign, you can target the people most likely to engage with it: your current customers. Targeting current customers doesn't mean you won't see new ones. It means your business will appear in front of people that recognize it, people that have given you permission to keep you updated via e-mail and want to hear from you. The challenge on social is getting shared. You're giving your campaign the best shot by starting with these friends.

• Click on Manage Ads 
• Click on ‘Audiences’ in the navigation bar to the left 
• Click the green Create Audience box at the top right 
• Choose ‘Custom Audience’ 
• Choose either an Excel file with your e-mails or load them from Mailchimp 

Each time you create a campaign you’ll be able to easily select this group from your saved ‘Audiences’. 

Where Did I Put Those E-mails?

Collecting e-mails can be a challenge and managing them is no fun. Someone writes their e-mail on a piece of paper in your shop, you put it in a pile and later throw it on an e-mail list. Problem is you have a few different e-mail lists. You're not sure if all those people who asked to be contacted by you are being contacted. It's disorganized. Try this: 

1. Use MailChimp or Constant Contact to collect e-mails. Both have little collection boxes for your website and your Facebook page. 
2. Segment your e-mail lists. Or don't, but the option is there. 

For those of you with wet feet in the world of internet, go with MailChimp. Their system couldn't make it any easier to setup, organize and grow e-mail lists. 

Next Clicks

MailChimp Website Signup Forms 

MailChimp Facebook Signup Forms (collect e-mails on your Facebook page)