Facebook Custom Audience: Campaign the Social Way

Follow up to Where Did I Put Those E-mails? .... 

Facebook’s Custom Audience tool let’s you upload an e-mail list and see which Facebook accounts are associated with those e-mails. In other words, if you’d ever like to start a paid campaign, you can target the people most likely to engage with it: your current customers. Targeting current customers doesn't mean you won't see new ones. It means your business will appear in front of people that recognize it, people that have given you permission to keep you updated via e-mail and want to hear from you. The challenge on social is getting shared. You're giving your campaign the best shot by starting with these friends.

• Click on Manage Ads 
• Click on ‘Audiences’ in the navigation bar to the left 
• Click the green Create Audience box at the top right 
• Choose ‘Custom Audience’ 
• Choose either an Excel file with your e-mails or load them from Mailchimp 

Each time you create a campaign you’ll be able to easily select this group from your saved ‘Audiences’. 

Twitter Advertising Targeting Options

Twitter is an affordable way to promote your businesses' account to locals. Target by keywords, location and more. Some tips when choosing what exactly to promote on Twitter: 

• When promoting an account, make sure your short description in the header clearly defines what you use the page for. Somebody that would follow you on Twitter will recognize your logo and name, so don't be too obvious. Assume that people expect you to be on Twitter, and tell them how you're using the network to add to the community. It could be updates on the menu, or updates on local events around the area you sponsor, or don't sponsor. It's up to you, but make sure it's clearly defined. 
• When promoting a specific tweet ask a question about the community. It's likely you're targeting locals, and since your business is local, talk like a local! Promote a post about recent events in the city. "It's halftime vs. Italy? Will we win by 4 goals, or 6?". 

Remember, on Twitter, Facebook or other networks, you're in the context of all of their favorite things, people, and places. To stick out you have to understand exactly where you fit into their lives. What is it you really do for them? Put things into perspective and it will help you define how you can use Twitter to be an even bigger part of their lives. 

Facebook Image Sizes For Paid Ads

When creating advertising campaigns on Facebook you'll be instructed to upload an image (or several) to be displayed alongside the text. Just like a billboard image is larger than a window display image in a small shop, so too are some paid ad images larger than others. Facebook's Ad Product Details show how large each image should be for different type of ads. Seen here: https://www.facebook.com/help/259040324267414 

To easily resize any image we recommend using picmonkey.com 

• Click Edit at the top
• Select your Image
• Select 'Resize' on the left navigation bar
• Unselect 'Keep Proportions' 
• Add dimensions
• Save