Twitter Advertising Targeting Options

Twitter is an affordable way to promote your businesses' account to locals. Target by keywords, location and more. Some tips when choosing what exactly to promote on Twitter: 

• When promoting an account, make sure your short description in the header clearly defines what you use the page for. Somebody that would follow you on Twitter will recognize your logo and name, so don't be too obvious. Assume that people expect you to be on Twitter, and tell them how you're using the network to add to the community. It could be updates on the menu, or updates on local events around the area you sponsor, or don't sponsor. It's up to you, but make sure it's clearly defined. 
• When promoting a specific tweet ask a question about the community. It's likely you're targeting locals, and since your business is local, talk like a local! Promote a post about recent events in the city. "It's halftime vs. Italy? Will we win by 4 goals, or 6?". 

Remember, on Twitter, Facebook or other networks, you're in the context of all of their favorite things, people, and places. To stick out you have to understand exactly where you fit into their lives. What is it you really do for them? Put things into perspective and it will help you define how you can use Twitter to be an even bigger part of their lives.