Wednesday, June 18, 2014

Claiming Your Business Online

Claiming your business on sites like Yelp, FourSquare, and Google My Business gives you more control over your business' online profile. By claiming, you can create paid promotions on the sites and control all of the information. Yelp has a few paid options like profile enhancements and promoted offers. FourSquare gives you the chance to grab nearby customers looking for an incentive to try a new place with a discount. Google My Business is increasingly important in your SEO efforts. 
Claiming is easy for all three sites and an important 1-time exercise so all of your business information is forever available online. Below we've listed the steps to claiming your business on each site and links to more helpful recourses. 
FourSquare 
  • Visit your business's Foursquare Page. 
  • Scroll down to 'Claim this Listing' 
  • Enter your phone number.
  • Verify.
  • Pay $20.

 From Foursquare...For Business: https://support.foursquare.com/hc/en-us/categories/200071594
Claiming your business: https://support.foursquare.com/hc/en-us/articles/201063930-How-to-claim-you…
FourSquare Tools: http://business.foursquare.com/your-customers/
Metrics: https://support.foursquare.com/hc/en-us/articles/201064250-How-to-view-anal…

Tip
Many FourSquare users sign up using their Twitter accounts, so when they check in they share on Twitter. FourSquare gives you access to their Twitter handles. If you also manage a Twitter account, reach out to those checking in through FourSquare's Analytics. 


Yelp 
  • Create your owner account. 
  • Answer your business's phone when Yelp calls. 
  • Fill out the information, add photos, respond to user reviews. 

From Yelp..
Yelp Ads: https://biz.yelp.com/support/advertising
What to do with your Business Account: https://biz.yelp.com/support/using_business_account
Case Studies: https://biz.yelp.com/support/case_studies

Google My Business
Edit your business info on Search, Maps & more. 
  • Request verification by mail (sent to business address) or phone (business location phone) 
  • Enter verification number
  • Edit info & respond to reviews
Tip 
Google is the #1 search engine in the world. Search engines crawl the internet for relevant information based on a user's search history, keywords, and more. Be sure to fill out all information using words unique to your business and location so more people can find you.


Before You Go Tips..
Use sites like Yext to claim your business on indexes across the internet. 
Often times Yelp will not show reviews from dissatisfied customers. If you'd like to see all of your reviews scroll down and select 'hidden reviews'. 

No comments:

Post a Comment