Follow up to Where Did I Put Those E-mails? ....
Facebook’s Custom Audience tool let’s you upload an e-mail list and see which Facebook accounts are associated with those e-mails. In other words, if you’d ever like to start a paid campaign, you can target the people most likely to engage with it: your current customers. Targeting current customers doesn't mean you won't see new ones. It means your business will appear in front of people that recognize it, people that have given you permission to keep you updated via e-mail and want to hear from you. The challenge on social is getting shared. You're giving your campaign the best shot by starting with these friends.
- Click on Manage Ads
- Click on ‘Audiences’ in the navigation bar to the left
- Click the green Create Audience box at the top right
- Choose ‘Custom Audience’
- Choose either an Excel file with your e-mails or load them from Mailchimp
Each time you create a campaign you’ll be able to easily select this group from your saved ‘Audiences’.
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