Google+ and Customer Reviews

Google+ is important for a local business for 2 reasons:

1. It has hundreds of millions of users (estimates vary. We'll settle on 'huge') 
2. It impacts your search engine optimization 

The network itself is very easy to setup and maintain. Business information, news, whatever it is you choose to share. Where you'll want to take advantage of Google+ is in Customer Reviews. Think about how someone finds your business online. 

• Google Search ("Pizza in Delaware") 

We judge by star count and review count. In all likelihood, someone searching for a local service will weed out the weak in 2 clicks: 

• Choose one that looks good (Seasons?) 

• Read first reviews available ("2.8? hmm..")

Encourage your customers to leave feedback on a specific day, or for a reason - have a call to action! "Google Reviewer wins..." "Google Reviewer gets loyalty card with 3 stamps filled out.." 

Next Click

Our recommended starter guide on Search Engine Optimization : SEOMoz "The Beginners Guide to SEO"