Jaap Gordijn, Hans Akkermans, and Hans van Vliet
University of Amsterdam
Abstract.
Innovative e-business projects start with a design of the e-business
Innovative e-business projects start with a design of the e-business
model. We often encounter the view, in research as well as industry practice, that
an e-business model is similar to a business process model, and so can be specified
using UML activity diagrams or Petri nets. In this paper, we explain why this is a
misunderstanding. The root cause is that a business model is not about process but
about value exchanged between actors. Failure to make this separation of concerns
leads to poor business decision-making and inadequate business requirements.
Alexander Osterwalder
University of Lausanne (Switzerland)
The research question of this dissertation is:
How can business models be described and represented in order to build the foundation for
subsequent concepts and tools, possibly computer based?
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