Coca-Cola Business Model Analysis

Keys from 10k...

The Coca-Cola Company is the world's largest beverage company.

We own and market four of the world's top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. 

Finished beverage products bearing our trademarks are now sold in more than 200 countries. 

On October 2, 2010, we acquired the former North America business of Coca-Cola Enterprises Inc., one of our major bottlers, consisting of CCE's production, sales and distribution operations.

Marketing investments are designed to enhance consumer awareness of, and increase consumer preference for, our brands.

Consumers want more choices.