Mickey. Goofy. Donald. Mermaids. Wonderlands. Princesses. Deer. Pigs. Ogors. Ducks. With great content comes great distribution responsibility. Behind the mouse is a $45 Billion content production and distribution machine operating 5 separate business segments. Their Media Networks segment is home to the #1 channels for children 3-6, 6-11, and 8-14. The recent box office buster, Frozen, is battling the top annual spot with another Disney movie, Despicable Me 2. The company's ability to attract the talent to create the most compelling story lines and inviting characters is unparalleled. Below is a brief look at each segment's business model. Making Mickey is one ordeal, monetizing him is a whole other game.
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